Bart’s Bagels

Illustration

Brand Identity

Print Design

Digital Design

Content Creation

Known for bringing authentic NYC bagels to Philadelphia, Bart’s Bagels opened in early 2020 and blew up the local bagel scene overnight. Bart’s prided themselves on being more than just a bagel shop, fish joint or neighborhood coffee shop, so they needed a brand aesthetic to fit the bill. I built Bart’s a visual language to use in-store, on-site and everywhere in-between. It was everything!

Given a concept for the logo, I created a brand identity for Bart’s with a suite of illustrated icons and type usages. These icons have now been translated onto t-shirts, mugs, bags, menus & more.