NoteWorthy

Brand Identity

Marketing Strategy

Art Direction

Product design

Illustration

Content Creation

What started as a quarantine art project has turned into a blooming business. I started pressing flowers in every old phonebook and dictionary I could find in the hopes of creating a few birthday cards. Positive feedback on my first batch led me to open an Etsy shop, and one month later I’ve sold and shipped over 40 handmade cards.

As a brand marketer and full-service designer, my initial instinct was to go all-out. From initial concept and design to the ultimate unboxing experience, the brand image and tone are showcased throughout.

“The [card] looks even better in real life than it does in the photo. I initially bought this card to send a note to my family, but after seeing it in person, am leaning towards framing it and hanging it on my wall. It's truly a piece of art. The attention to detail is incredible and charming.”