Passionate and creative, the founder and CEO of The Ash Experiment worked with glass blowers to come up with a patented process for incorporating cremation ashes into spectacular art pieces and urns. By educating people on innovative ways to memorialize a loved one and honing in on the environmental impacts our current burial system has presented us with, The Ash Experiment needed a brand aesthetic that showcased the high quality craftsmanship and deeply personal purpose of the product. I helped my client craft a tone and image that portray the powerful message behind each product through brand identification, copyrighting, and design.

My work for this niche start-up began with strategic branding and e-commerce consulting. Today, I’m developing everything from lookbooks and business cards to an optimized website to growing social channels with custom content.

“Where talent, intelligence and skill all come together. Natalie has been a pleasure to work with in terms of clear communication, good insight, and most importantly, great listening skills. It’s been a great experience and I find myself looking for ways to continue working together and utilizing her seemingly endless skill set.”

Robin Collier, Founder and CEO of The Ash Experiment